The challenge
Improving the health qualities of lamb.
New Zealand lamb is recognised internationally for its high quality, but it is sold as a protein food.
What if we could transform it into a sought-after natural health food product that delivers greater value to producers and processors in New Zealand, while meeting growing consumer demand for premium, healthy food?
The solution
This programme aims to differentiate New Zealand lamb and ultimately improve returns for all farmers.
The programme will build on initial science breakthroughs to improve the nutrient profile of lamb and develop consumer demanded products for new and existing markets.
It will also progress the initial science behind the ability to produce the high-health lamb, and cost-effectively produce it on-farm.
Market insights will then drive product innovation to develop new fresh, processed and health products, as well as determine the most lucrative markets.
Alongside this there will be a focus on integration across the value chain to ensure there is a connection with producers, processors and consumers.
Outcome Logic Model
Key facts
Programme start : July 2015
Length : 7 years
PGP funding : $12.5 million
Industry funding : $12.5 million
Crown funding paid out to programme for work done to 31 December30 November 2015: $802,523434,298.39
Commercial partners : Alliance Group and Headwaters New Zealand
Estimated potential economic benefits to NZ : Up to $400 million over 25 years.